On September 6, 2010 the owners of WordPressVideos.TV, a popular video tutorial site Read the rest of this entry

A few days ago the search engine giant known as Google announced the unveiling of new functionality for its acclaimed search engine. The Google Adwords blog post, dated September 8, 2010, made the announcement detailing the new Google search functionality. Google Instant is basically a new way that Google is going about serving advertisements to its online citizens.

Google Instant is a new interface who’s functions will affect both paid and organic search results. For those new to the terminology, paid search encompasses those advertisements that show up, upon your entering in a search term in Google’s search engine, at the very top and right-hand portion of the Google search homepage. All of the organic, or regular, traffic shows up in the left-hand portion of the Google search page.

Google made it a point to note that Google Instant will not change the way ads and organic search are served, but both will now be shown based on the “predicted search”.  You may have noticed recently, on the Google search homepage, that results are now being displayed in near real time as you’re typing in your search query. This, my dear friends, is Google Instant in action.

“So now, Eric, what about my paid advertisements and their impression rates”? “If I’m paying by the impressions…will I lose money”? Read the rest of this entry

In the world of online marketing I’m frequently asked questions on how to stay current with the latest software. What software, out there, will help my business to maintain its competitive edge? To answer that question, I feel that simplicity beats out complexity any day. To that end I introduce Wakoopa. This web 2.0 online social community boasts one of the best, if not the best, means for an online marketer to stay up to date on the latest trends in software usage.

The creators of wakoopa have done a pretty good job of providing their users with relevant and real-time statistical information on exactly what is hot on the web at any given time. Upon sign up a user is asked to download their Wakoopa tracker, which pulls information about your most recently used software. I know that some of you out there may see a privacy issue involved, but you are fully able to negate the tracker from tracking your online stats. Read the rest of this entry

Microsoft Bing has currently reached a milestone in its business operations, as it has announced a new partnership between itself and the Yahoo search platform. A recent Bing Blog post, dated August 24, 2010, stated that the search powerhouse would now be powering Yahoo’s search results in the U.S. and Canada. Just the other day I received an email from Bing detailing this, as well as other pertinent information.

Evidently the new functionality will also enable one to move their Yahoo search campaigns directly into their Microsoft Adcenter account. For those who currently don’t have a Yahoo Search Marketing account, they are encouraged to prepare their search campaigns for Yahoo by using the Microsoft Advertising Intelligence to gain current search statistics and tailor keywords/campaign details accordingly.

As with any merger of this magnitude, the benefit to the marketing team increases insomuch as one’s ability to capitalize off of this “new found” traffic source. Is this Bing’s answer to the giant known as Google? Read the rest of this entry