In today’s market it’s important for businesses to remain as competitive as humanly possible. With so many competing businesses, offering a wide array of similar public offerings, it becomes a full time job to stand out to one’s customer base. Once a customer base is acquired, however, how does one go about retaining and keeping clients happy? This is where customer relationship management comes to the rescue, as there are several ways to go about positively interacting with your customers and building a lasting relationship.

Relationship marketing is not a new concept. The way in which businesses may go about it, however, has elevated in recent years. Just think back roughly 20 years ago. Most of the interaction between business and client was performed either via phone call or post office box. With new advances in technology CRM has taken on a whole new look and feel, with social media having a big presence in the overall mix of things.
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Google recently unveiled its new Google Adsense Interface. For those unfamiliar with AdSense, this platform allows you to place relevant Google ads on your website or blog. I’ve had the opportunity to have a look around in the new AdSense interface and am quite impressed. Within the new interface there is greater functionality for control over who’s ads get placed on your site.

You are now able to find all ad controls, including advertiser site, category,  ad network blocking, and the Ad review center on the Allow & block ads tab. There is also an improved ad review center. This is used by an AdSense publisher to regulate which ads are shown.  Updates to the ad review center were made to allow for the search of ads by keyword type, url, ad type or ad network. Read the rest of this entry