I am frequently asked by customers, business partners and online colleagues about how best to analyse their websites. Are there free versions that anyone could use to tell just what is going on with their particular websites? What features do some of these services offer and how reliable are they? These as well as other questions will be answered and hopefully provide the readership with a solid foundation upon which to grow your online business.

So exactly what services are out there, you’re probably wondering? I’ve outline a few for you here, in no particular order, to give you further insight into how you can get your website ready to compete with the heavy-hitters in your particular industry.

1. Woorank – A very user friendly website analysis tool designed to leverage search engines. It’s currently in its beta version. Wookrank allows you to input your website url into its custom search-like bar and outputs pertinent information regarding your website’s overall structure. Coding, SEO, Geo-tagging and whois information is just some of the information that can be gleaned from a Woorank analysis. Read the rest of this entry

According to the Social Media Guide Mashable WordPress issued a challenge to the blogging community to write at least one article a day (or week) in 2011. From a marketing perspective, consistent and content-rich articles are a sure fire way to increase your websites visibility. To that end I’ll accept this challenge and make my attempt at providing highly relevant and powerful content geared at helping to increase your online business productivity. One way that I’ve found can accomplish this is Entrecard. More on this in a few, but first some background.

Search engine spiders are constantly crawling websites for pertinent information in order to output this to their search visitors. Performing the necessary search engine optimization on one’s website is one way to go about increasing your brand’s marketing efforts.

Paid advertising such as Microsoft’s Adcenter is another way to increase traffic to your website. What other ways, you might Read the rest of this entry