Ask any Internet marketer and you will get the same reply, “The money is in the list!”Why does every Internet marketer feel the need to repeat this advice time and again?Is having your own email list such a big deal any way?Yes, it really is that important. Building a list of targeted subscribers gives you instant access to a large number of people who you already know are ready to listen to what you want to say. Your list is your asset that can give you financial freedom, liberty to grow business and most importantly, peace of mind. After all, the cost of advertising online is rising rapidly, which means that you’re paying more to source each new customer. If you use Adwords and it costs you 50 cents per click to bring in new visitors to your site, you’re paying $50 for every 100 new visitors you receive. Let’s say you use Adwords to bring in new visitors and that you pay 50 cents for each click, this would mean you’re paying $500 for 100 clicks through to your site. At an average conversion rate of 2%, this would mean you’re only making 2 sales for every 100 visitors you paid for. Comparatively, if you get that visitor to sign up for your mailing list, you have the chance to raise your conversion rates as high as 40%. This is why it’s important you focus on building your list rather than making one time sales.