Many Internet business owners and webmasters spend a lot of their time and money struggling with Web design and SEO in order to reach the top of the search engines . They think that once they do, they will have access to the huge amounts of free traffic available there and they will be successful from then on. What many fail to realize, is every month a new horde of hungry competitors that include backlink building as a business growth strategy, is there to knock them back down a peg or two. Not to mention the periodic search engine algorithm changes that can suddenly cause their business to completely disappear from search engine view.