There are plenty of online advertising options available before small as well as large businesses to reach out to potential customers. A pay-per-click or cost-per-click model is one such option that has been used by online advertisers to encourage web sales for quite some time now. However, more and more companies, particularly small to mid-sized companies, are presently resorting to a new advertising avenue called Pay-Per-Call. It is not totally a new concept for online marketers, but its application had been very limited.