Twitter has proved to be one of the biggest attractions in the social media arena. Twitter offers a site that allows you to send out short updates to people, sort of like text messaging, and soon enough the online marketplace saw how useful this could be for their business. But each marketing tool uses Twitter in their own way. In order to get effective response, you need to follow the right way. Should you choose to do it differently, all your efforts can be for naught. However, the upside of this news is that it’s easy to avoid making mistakes with Twitter if you follow a couple basic guidelines to start with. The first important thing to remember when it comes to Twitter is that it’s actually a social site and definitely geared to the public. For this reason alone, it makes a great business advertising media. This article discusses how easy it is to use Twitter to promote your business and what mistakes you should not make when using Twitter to boost your business’ image.