Domain Parking To Monetize Websites – Domain Parking Experiment Part I
Greetings all. I’ve been thinking of an alternative way to turn a profit out of un-used or under-performing domains. Have you ever been faced with the dilemma of trying to decide on the best in domain parking solutions? How about trying to monetize a site that was parked? Domain parking is a process, offered by most domain registrar services, that allows for an owner of a website or web address to customize their domain names. Once parked, basic advertisements are placed on this domain in the hopes that some revenue would be shared with you via the parking service’s PPC platform. I’m sure you’ve seen these parked domains before, as they tend to be really simple in design with not a lot to visually draw one in.
When thinking about a solution for your parked domain, as a general rule, you’ll want to cover the following criteria:
- Pay Per Click – Basically when someone clicks an add on your parked domain, you earn a percentage of the PPC revenue.
- Customization – As Internet marketing tactics change with the times, you domain should be in tune with changing times, you want your domain to be a real destination for visitors and, hopefully, return visitors.
- Management Services – In order to be successful at any endeavor, there has to be a support team involved. As my Mother would say, “no man/woman is an Island”.
- SEO – You need some type of functionality for your parked domain to be able to become indexed in the major search engines.
Enter SmartName. A web company with services boasting to do all of the above…and then some.
To learn more about SmartName you can check out their user guide here:
I recently signed up for an account with SmartName and will be keeping everyone up to date with how my newly purchase domain names are doing with this company. This is just one of the many testing exercises that I find myself getting into nowadays. If this is a great service, and I’m finding out that it is, then visitors to my site will be the first to know.
Now some good info about what SmartName actually does. They have functionality for you to park your domains with them and have a fully functional storefront, regular parked domain and/or content rich website. Smartname also has an excellent back-end interface that allows you to choose which keywords to use for your specific domains. Boasting a wide range of nich-specific website templates, I am beginning to see the novelty of parking domains with Smartname.
Not only are you able to place Google Adsense into your custimized website, you can also include affiliate campaigns from popular CPA networks of your choice. I’m still playing around with the interface, but it’s very intuitive and easy to follow.
One of my domains, set up in about 5-10 minutes, is a site centered on CISCO certification and careers:
Looks nice huh? 
The site also comes with a fully-functioning storefront that I didn’t even have to set up! Great! Keywords were only recently chosen, so I’m going to monitor and see how this site is indexed in a few. Smartname has certain stipulations on domain names that they will accept, as they need domain names that are applicable to their e-commerce provider shopping.com I’ll meet you all back here, periodically, to update you on increase/decrease/standstill in revenue and to give you further tips on how to take your parked domains to the next level. See you then.
To your success,
Eric Nathaniel Jones
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Tagged with: domain • domain flipping • domain name servers • domain parking • how to park a domain • shopping.com • smartname • smartname domain parking
Filed under: Domain Parking
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