[cbmage]RSS[/cbmage]

rssHi again,

Eric here,

I thought I’d take some time to cover something known as RSS. RSS is most commonly referred to as “Really Simple Syndication” and is used to update frequent changes to website content. For those of you who already knew this, did you know that you could also monetize (make money) with your RSS? If not, relax, sit back and allow me to explain…

As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away. At the end of the day while it appears that many are discussing the philosophical approaches to ads in RSS feeds few are taking the time to examine the options available for inserting advertisements in feeds.
Ultimately the advertisements served are going to determine the success of RSS as an advertising medium. The ads served must be related to the content contained in the feed. If the RSS feed contains quality content, the ads are relevant, and the volume of ads is in balance with the volume of content served, advertising in RSS feeds will succeed. I can’t stress this enough, if you choose to monetize your particular feed…the content added to your feed should be highly relevant and targeted.
If any, out there, are wondering what I use to monetize my feeds, just have a look at my RSS in the top right-hand corner of this website. I personally use feedburner but there are several other methods, out there, that are available. If you’re reading this, please comment and let us know. Thanks.
Talk with you soon,
Eric

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