Yahoo And Bing Search Alliance – Bing Now Powering Yahoo Search
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Microsoft Bing has currently reached a milestone in its business operations, as it has announced a new partnership between itself and the Yahoo search platform. A recent Bing Blog post, dated August 24, 2010, stated that the search powerhouse would now be powering Yahoo’s search results in the U.S. and Canada. Just the other day I received an email from Bing detailing this, as well as other pertinent information.
Evidently the new functionality will also enable one to move their Yahoo search campaigns directly into their Microsoft Adcenter account. For those who currently don’t have a Yahoo Search Marketing account, they are encouraged to prepare their search campaigns for Yahoo by using the Microsoft Advertising Intelligence to gain current search statistics and tailor keywords/campaign details accordingly.
As with any merger of this magnitude, the benefit to the marketing team increases insomuch as one’s ability to capitalize off of this “new found” traffic source. Is this Bing’s answer to the giant known as Google? Time will tell. I suggest that we all take advantage of this and keep all of our respective visitors updated on current events surrounding this.
I recently had the opportunity to catch an interesting article on organic vs. paid search, by Microsoft Adcenter community commentator Nick Drew. This article is very informative and sparked interesting discussion. Another destination that you must travel to is the Bing Webmaster Tools portal. They have excellent resources there, such as how to submit your site to the Bing Search Engine.
Bing also boasts some really impressive search engine optimization (SEO) and SEM tools for webmasters. You know what I say to this? Take action and get your business out there, via search, in front of millions of prospective customers today!
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Tagged with: email • excellent resources • microsoft adcenter • milestone • other pertinent information • powerhouse • search engine optimization • search platform • search statistics • tools for webmasters • yahoo search marketing
Filed under: search alliance
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